Rihanna launched Fenty Beauty in 2017 and owns a 50 per cent stake in the company. The beauty empire comes out on top after expanding into eight African countries in 2022. Fenty’s reach is amplified as it centres around its core mission of “inclusion for all women and skin-types”.

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2. Kylie Jenner: Kylie Cosmetics

Kylie Jenner’s Kylie Cosmetics was founded in 2014 by the reality TV star, immediately catapulting both her fortune and businesswoman status. The brand is most famous for its lip products, which promise fuller and plumper lips.

3. Selena Gomez: Rare Beauty


According to Cosmetify, Rare Beauty was the most-Googled celebrity beauty brand between February 2022 and January 2023, illustrating increased global interest. Gomez launched the brand during the global pandemic in 2020 and, just a year later, she had already raked in US$60 million in revenue, reports Nylon. The range sells well at Sephora, with none of its products being priced over US$50.
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4. Ariana Grande: R.E.M.


Forbes reported earlier this year that Grande was set to acquire the physical assets of R.E.M. from Forma Brands (the parent company of Morphe Cosmetics) after the company filed for bankruptcy in January. This development effectively ended its license agreement with the singer. But even though details around the future of R.E. M remain unclear, it is still one of the most powerful celebrity beauty brands in terms of popularity.
5. Jeffree Star: Jeffree Star Cosmetics

The make-up artist and YouTube sensation launched his cosmetics line in 2014. Cosmetify puts his eponymous brand among the top five most powerful celebrity beauty brands in the world based on profit, Instagram influence and Google search rankings.

Cosmopolitan reports that Star earns up to US$150 million a year from his cosmetic company. Although YouTube is where he is most powerful in terms of promoting his brand, he has a strong following on Instagram too, with more than 6.2 million fans.
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6. Millie Bobby Brown: Florence by Mills

Stranger Things actress Millie Bobby Brown launched her beauty brand in 2019 and used it as a learning opportunity to discover new things about beauty and skincare.

According to Insider, she admitted that she didn’t know anything about the industry, but is using that lack of knowledge to reel in customers, who she said she want to “take on the journey with me”. Fashion Network reports that, in 2020, she acquired the majority stake in the line and has a successful e-commerce platform too.
7. Gwyneth Paltrow: Goop

What started out as a homespun newsletter in 2008 has grown into a multimillion-dollar beauty, fashion, wellness and lifestyle brand. Goop’s beauty products centre around a clean, glow-granting foundation.

Paltrow regularly promotes her brand with skincare ideas and tips on how she gets her flawless skin, which end up going viral. Cosmopolitan reports the Iron Man actress owns a 30 per cent stake in Goop, which is worth an estimated US$250 million.
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Speaking about Goop’s success, Paltrow told The CEO Magazine that when Goop first launched, people said it would be a one-hit wonder. Now, years later, it’s a “billions of dollars market”.
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